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The Imperfect World of Quantifying Website Traffic
Online Advertising Lingo
Necessities for Every Company with a Website
Paid Advertising
Leveraging the True Power of the Internet Bootstrap Marketing Online
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A Dated Introduction to Online Marketing* *Note: This is the original version of a whitepaper that was authored in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol. It's a useful primer, but dated - pre-Wikipedia (2001), pre-Google AdWords PPC (2002), way pre-YouTube (2005), you get the picture... Interstitial Ads Like the infamous advertisements for popcorn stitched
into a movie reel at the theaters, an interstitial on the web refers to
an ad placement that gets inserted somewhere, usually in between the content
that people are looking at. There really isn’t a consistent functional
use of the term interstitial and so it largely depends who you’re
talking to. The most common usage of the term interstitial refers to an
ad that is presented to the web surfer while they are waiting for the
next web page to load into their browser. Interstitials are really not
all that common on the web. Authored in 2001
by Stephan Aarstol |
