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Direct to Consumer Brand Discovery

  Online Marketing Whitepaper

Online Marketing Whitepaper


The Imperfect World of Quantifying Website Traffic

Online Advertising Lingo

Necessities for Every Company with a Website

Paid Advertising

Leveraging the True Power of the Internet

Bootstrap Marketing Online


A Dated Introduction to Online Marketing*

*Note: This is the original version of a whitepaper that was authored in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol. It's a useful primer, but dated - pre-Wikipedia (2001), pre-Google AdWords PPC (2002), way pre-YouTube (2005), you get the picture...

CPM in Contrast to a CPC Pricing Model

The noteworthy distinction between a CPC and a CPM model is that with a CPC model, the impressions are free. The advertiser only pays when a web surfer clicks on their ad. On the other side of the coin, when paying according to a CPM model, click-thru’s are “free”. The advertiser only pays by the impression regardless if every impression generates a click-thru or not one single impression generates a click-thru.

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Authored in 2001 by Stephan Aarstol
while Director of Business Development