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Direct to Consumer Brand Discovery

  Online Marketing Whitepaper

Online Marketing Whitepaper


The Imperfect World of Quantifying Website Traffic

Online Advertising Lingo

Necessities for Every Company with a Website

Paid Advertising

Leveraging the True Power of the Internet

Bootstrap Marketing Online


A Dated Introduction to Online Marketing*

*Note: This is the original version of a whitepaper that was authored in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol. It's a useful primer, but dated - pre-Wikipedia (2001), pre-Google AdWords PPC (2002), way pre-YouTube (2005), you get the picture...

Jump Page or Splash Page (Landing Pages)

It is becoming more and more common for advertisers to set up a special landing page specifically for users who click on a certain hyperlinked ad. Each different ad may have a different jump page. The default landing page that many advertisers have historically used is the company website’s homepage. Often times, for companies with less than top notch websites, bringing a user to a poorly designed homepage actually does more harm than good and sometimes the user can’t even find what caused him/her to click on the hyperlinked ad in the first place. Not immediately showing the user exactly what they clicked thru for is a waste of everyone’s time and effort, the advertiser as well as the web surfer.

>> SPAM or SPAM email

Authored in 2001 by Stephan Aarstol
while Director of Business Development