The Imperfect World of Quantifying Website Traffic
Online Advertising Lingo
Necessities for Every Company with a Website
Leveraging the True Power of the Internet
Bootstrap Marketing Online
A Dated Introduction to Online Marketing*
*Note: This is the original version of a whitepaper that was authored in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol. It's a useful primer, but dated - pre-Wikipedia (2001), pre-Google AdWords PPC (2002), way pre-YouTube (2005), you get the picture...
Jump Page or Splash Page (Landing Pages)
It is becoming more and more common for advertisers to set up a special landing page specifically for users who click on a certain hyperlinked ad. Each different ad may have a different jump page. The default landing page that many advertisers have historically used is the company website’s homepage. Often times, for companies with less than top notch websites, bringing a user to a poorly designed homepage actually does more harm than good and sometimes the user can’t even find what caused him/her to click on the hyperlinked ad in the first place. Not immediately showing the user exactly what they clicked thru for is a waste of everyone’s time and effort, the advertiser as well as the web surfer.
Authored in 2001
by Stephan Aarstol