The Imperfect World of Quantifying Website Traffic
Online Advertising Lingo
Necessities for Every Company with a Website
Leveraging the True Power of the Internet
Bootstrap Marketing Online
A Dated Introduction to Online Marketing*
*Note: This is the original version of a whitepaper that was authored in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol. It's a useful primer, but dated - pre-Wikipedia (2001), pre-Google AdWords PPC (2002), way pre-YouTube (2005), you get the picture...
Graphical file formats for Banner Ads
For marketing people, unless you’re a web designer or some kind of web graphics person, you really only need to know three things about banner ads file formats:
Don’t worry, being able to decipher all these parameters is not important, but you should ask for the specifications upfront and pass this information to the person creating your banner ads. Like always, measure twice and cut once.
Authored in 2001
by Stephan Aarstol