The Imperfect World of Quantifying Website Traffic
Online Advertising Lingo
Necessities for Every Company with a Website
Leveraging the True Power of the Internet
Bootstrap Marketing Online
A Dated Introduction to Online Marketing*
*Note: This is the original version of a whitepaper that was authored in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol. It's a useful primer, but dated - pre-Wikipedia (2001), pre-Google AdWords PPC (2002), way pre-YouTube (2005), you get the picture...
CPC (Cost per Click)
CPC, also called “Cost per click”, is the industry standard cost per action ad pricing model whereby the advertiser is charged a flat-rate cost each time a user clicks on an ad. This ad can be text or an image such as a banner. By clicking the ad, the web surfer is taken to a destination specified by the advertiser.
Authored in 2001
by Stephan Aarstol