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Direct to Consumer Brand Discovery

  Online Marketing Whitepaper

Online Marketing Whitepaper


The Imperfect World of Quantifying Website Traffic

Online Advertising Lingo

Necessities for Every Company with a Website

Paid Advertising

Leveraging the True Power of the Internet

Bootstrap Marketing Online


A Dated Introduction to Online Marketing*

*Note: This is the original version of a whitepaper that was authored in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol. It's a useful primer, but dated - pre-Wikipedia (2001), pre-Google AdWords PPC (2002), way pre-YouTube (2005), you get the picture...

CPC (Cost per Click)

CPC, also called “Cost per click”, is the industry standard cost per action ad pricing model whereby the advertiser is charged a flat-rate cost each time a user clicks on an ad. This ad can be text or an image such as a banner. By clicking the ad, the web surfer is taken to a destination specified by the advertiser.

>> CPM in Contrast to a CPC Pricing Model

Authored in 2001 by Stephan Aarstol
while Director of Business Development