Online Marketing Consultantabout . expertise . principals . portfolio . fees . contact . home

Direct to Consumer Brand Discovery

  Online Marketing Whitepaper

Online Marketing Whitepaper


The Imperfect World of Quantifying Website Traffic

Online Advertising Lingo

Necessities for Every Company with a Website

Paid Advertising

Leveraging the True Power of the Internet

Bootstrap Marketing Online


A Dated Introduction to Online Marketing*

*Note: This is the original version of a whitepaper that was authored in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol. It's a useful primer, but dated - pre-Wikipedia (2001), pre-Google AdWords PPC (2002), way pre-YouTube (2005), you get the picture...

Publishing your Company Contact Information

Unless your company is some kind of garage shop operation, it is imperative that potential customers or partners be able to find contact information on your website. If you opt for just slapping up a web form instead of listing phone numbers, email addresses, physical addressees for each different department, you run the risk of conveying the message, “We’ll get back to you on that when we feel like getting back to you” – which no customer ever wants to hear.

One simple method that even the small of companies can use to show potential customers or partners that you’re there to help is by putting in a $99/mo LivePerson ( button on every page of your site. The instant chat functionality of a LivePerson button is what ZD Net calls, “One of the biggest boosts to Web site interactivity you’ll ever come across.” Any visitor to your site can simply click on the LivePerson button and instant message with the designated operator(s) of the button at your company. If your designated operator(s) is away from their desk or away for the day, the visitor is prompted to send an email. If you’re a small company without a designated customer service person, you can set it up to rotate the duty among everybody.

Lastly, and perhaps most often overlooked, is the abundant opportunity to publish your company contact information everywhere you can on the web. The idea is to make it as easy as possible for prospective customers to initiate contact with your company. Getting links back to your website is great, but getting your phone number, email addresses, and a description of services published on another website or in a newsletter is almost as good. The more points of introduction, the better, and many of these can be created without cost.

>> Web Directory Strategy

Authored in 2001 by Stephan Aarstol
while Director of Business Development