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The Imperfect World of Quantifying Website Traffic
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Leveraging the True Power of the Internet Bootstrap Marketing Online
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A Dated Introduction to Online Marketing* *Note: This is the original version of a whitepaper that was authored in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol. It's a useful primer, but dated - pre-Wikipedia (2001), pre-Google AdWords PPC (2002), way pre-YouTube (2005), you get the picture... Banners and Buttons A banner is the industry standard term for a graphical ad of a certain size. While there are technically four different standard size banners (see Standard Ad Sizes below), the majority found on the Internet are 468 horizontal pixels by 60 vertical pixels, or more commonly referred to as a 468x60 banner. The other typical characteristic of a banner, while not compulsory, is that it is hyperlinked to a destination specified by the advertiser. A button is identical to a banner except that it’s simply smaller. Technically, there are also four different standard button sizes. Standard Ad Sizes
Interactive Marketing Units Seven new standard ad sizes termed Interactive Marketing Units (or IMU’s) were released a few years ago to allow publishers to offer advertisers the flexibility to incorporate more interactivity and creativity into online graphical ad placements. Interactive Marketing Units
Other, non-standard large format ads have been popping up ever since. The prevailing wisdom with graphical ads seems to be the bigger the better. >> Graphical File Formats for Banner Ads Authored in 2001
by Stephan Aarstol |
