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Direct to Consumer Brand Discovery

  Successful Internet Marketing

The companies we provide strategic Internet business and marketing direction to do not merely compete, they dominate. If you provide a solid product or service AND wisely leverage the power of the web, your company will (at little out of pocket expense) systematically eat market share from your competitors and over time establish a competitively dominant position. Below are some companies that our principal’s have driven to success. All of these companies enjoy a dominant competitive position within their respective market niches.

The nature of the web is monopolistic. YouTube. Google. FaceBook. Amazon. One best of breed solution is enough, often preferred. And this is true in every little niche, many of which are still sorting out who will be number one. If you don’t tap the Internet in a strategically wise manner and get there first, a competitor will. The level of Internet expertise we provide is extremely difficult to acquire. You’ve found us. It’s your move.


Medical Test Kits


Leading Medical Test Kit Retailer
INC 500 Winner

Leading eCommerce site offering a wide range of discreet, home-based test solutions including drug abuse and medical health tests kits.

  • In 2007 TestCountry was awarded as one of the Inc 500 fastest growing privately held companies in the United States.
  • Founded in 2002, TestCountry has grown to over $3 Million in annual sales today.
  • Is a leader in web based medical lab testing services utilizing cutting edge web technology
  • With and Company Blog, is the leader in sticky web traffic in its industry
  • Both business to consumer and business to business products and services


Sidepot Gaming
#1 High-end Poker Chip Retailer

Designer and developer of premium quality products for home gaming industry. Worldwide leader in high-end poker chips serving over 30 countries.

  • Turned $10K investment into $2.5M in revenues over 5 years
  • Generated 800+ visitors daily in a niche market with near $0 marketing budget.
  • Employed Web 2.0 marketing tactics including holding design competitions to create community ownership in product, and generate pre-sales to fund the roll-out of new product lines.
  • Tapped fan base to generate YouTube hosted product endorsement videos.



Custom Poker Chips


Radiology News
Dominant Portal in Medical Imaging

Comprehensive community internet site for radiologists and related professionals in the medical imaging industry.

  • Generates 5,000,000+ page views per month in niche vertical.
  • Acquired over 140,000 registered users.
  • Maintains the leading equipment buyer's guide in the industry with over 4000 products from 1600 vendors.
  • Successfully employs a large ticket sponsorship model with over eighteen $10,000+ per month sponsorship sections.
  • Successfully fended off well-positioned competitors including and an effort from GE Medical Systems.


Leading Retailer of Printer Ink

Leading eCommerce provider of printer ink, printers, and related supplies.

  • Served over 200,000 satisfied customers.
  • Experienced fantastic success leveraging innovative printer driver identifier application to generate and qualify sales leads.
  • Employing a focused online strategy, they competed favorably online against office supply giants like Staples and Office Depot.
  • Created loyal, supportive customer base that grows the business organically without expensive marketing techniques
  • Company Blog is Google News Provider


Buy Printer Ink


stand up paddle boards


Tower Paddle Boards
Direct to Consumer SUP Producer

Emerging surf wear brand in the booming stand up paddle board industry.

  • Produces and sells stand up paddle boards, SUP paddles, and paddleboard accessories for SUP flatwater and paddle surfing.
  • Offers paddle board rentals, SUP surfing lessons, and stand up paddle flatwater tours in San Diego.


SmartBar Drink Tokens
B2B Promotional Products

B2B provider of souvenir-quality promotional products to restaurants, bars, hotels and other hospitality providers.

  • Dominates the search engine results pages for most all relevant keywords including "drink tokens", "bar tokens", and "pub tokens".
  • Completely outsources design and production so that in-house operational resource needs are minimal.
  • Boosts effectiveness of offline sales effort with automated and qualified online lead generation strategy.


Custom Drink Tokens




If you'd like a little primer on web marketing, please enjoy this Online Marketing Whitepaper written in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol.