We provide access to world class, C-level Internet business and online marketing experts. Intimately familiar with various evolving Internet business models and online marketing principles, iCondotta experts are able to quickly and concisely examine any company’s business environment and existing use of the web and intuitively understand where additional opportunities lie to leverage the Internet to competitive advantage. Online marketing and business development initiatives used by Internet experts often operate on near $0 marketing budgets, and can permanently supplant expensive, traditional marketing expenditures.

At iCondotta, our strategy is straightforward. We help small businesses harness the emerging power of the web by focusing on the following six core areas of online business development:

• Cost Reduction - Examine opportunities to leverage the Internet to drive costs out of an existing operation.

• Visibility - Become findable by more potential customers by tapping into search engines, other web sites, and Internet-enhanced word of mouth.

• Reputation - Elevate the reputation of your products and your company by engaging and empowering influential consumers and web sites within your target market.

• Conversion - Increase the percentage of prospects you turn into customers by identifying and addressing customer personas and developing persuasive site architecture.

• Retention - Turn casual customers into loyal repeat customers by developing mutually beneficial permission marketing channels with your target market.

• Expansion - Nurture existing revenue sources and develop new ones by tapping into opportunities and understanding threats presented by the Internet in your market.

If you'd like a little primer on web marketing, please enjoy this Online Marketing Whitepaper written in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol.