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The Imperfect World of Quantifying Website Traffic
Online Advertising Lingo
Necessities for Every Company with a Website
Paid Advertising
Leveraging the True Power of the Internet Bootstrap Marketing Online
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A Dated Introduction to Online Marketing* *Note: This is the original version of a whitepaper that was authored in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol. It's a useful primer, but dated - pre-Wikipedia (2001), pre-Google AdWords PPC (2002), way pre-YouTube (2005), you get the picture... Page Views per Session - The importance of “Page views” divided by “User sessions” Page views per hour/day/week/month give a good deal
of information about a site’s overall traffic all by themselves,
however viewing them in conjunction with the number of user sessions during
the same time period gives a much better picture. This metric allows potential
advertisers to discern the stickiness of a site. A site that records 125,000
user sessions and 500,000 page views during a given month (the average
session is 4 page views) is a much different advertising opportunity than
another site that also records 500,000 page views, but only records 25,000
user sessions (the average session is 20 page views). Which one is better
really depends on your advertising objectives. Taking a good look at the
number of unique users for this same time period will paint the rest of
the picture by giving you an idea of each sites repeat traffic tendencies. Authored in 2001
by Stephan Aarstol |
