The Imperfect World of Quantifying Website Traffic
Online Advertising Lingo
Necessities for Every Company with a Website
Leveraging the True Power of the Internet
Bootstrap Marketing Online
A Dated Introduction to Online Marketing*
*Note: This is the original version of a whitepaper that was authored in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol. It's a useful primer, but dated - pre-Wikipedia (2001), pre-Google AdWords PPC (2002), way pre-YouTube (2005), you get the picture...
Pop-ups and Pop-unders
Considered quite annoying by many web surfers, pop-ups and pop-unders employ a web-intercept method of deployment. When you take a pre-defined action on a website, even just arriving at it, one or more small browsers open up either in front of your current browser window partially obscuring your view, or hidden behind your current browser window waiting for you until you close or minimize your current browser window. Like spam email, web users have developed a low tolerance for, and sometimes even a hostile disposition towards, pop-up and pop-under ads, so be aware of the potential negative branding effects of utilizing these types of ads.
Authored in 2001
by Stephan Aarstol