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Direct to Consumer Brand Discovery

  Online Marketing Whitepaper

Online Marketing Whitepaper


The Imperfect World of Quantifying Website Traffic

Online Advertising Lingo

Necessities for Every Company with a Website

Paid Advertising

Leveraging the True Power of the Internet

Bootstrap Marketing Online


A Dated Introduction to Online Marketing*

*Note: This is the original version of a whitepaper that was authored in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol. It's a useful primer, but dated - pre-Wikipedia (2001), pre-Google AdWords PPC (2002), way pre-YouTube (2005), you get the picture...

Pop-ups and Pop-unders

Considered quite annoying by many web surfers, pop-ups and pop-unders employ a web-intercept method of deployment. When you take a pre-defined action on a website, even just arriving at it, one or more small browsers open up either in front of your current browser window partially obscuring your view, or hidden behind your current browser window waiting for you until you close or minimize your current browser window. Like spam email, web users have developed a low tolerance for, and sometimes even a hostile disposition towards, pop-up and pop-under ads, so be aware of the potential negative branding effects of utilizing these types of ads.

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Authored in 2001 by Stephan Aarstol
while Director of Business Development