The Imperfect World of Quantifying Website Traffic
Online Advertising Lingo
Necessities for Every Company with a Website
Leveraging the True Power of the Internet
Bootstrap Marketing Online
A Dated Introduction to Online Marketing*
*Note: This is the original version of a whitepaper that was authored in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol. It's a useful primer, but dated - pre-Wikipedia (2001), pre-Google AdWords PPC (2002), way pre-YouTube (2005), you get the picture...
Publishing an Email Newsletter
In contrast to an email discussion group, which leverages the interactive nature of the Internet, an email newsletter is purely a broadcast medium. Nonetheless, they are very efficient and cost effective communication tools that open up a communication channel with potential customers. Email newsletters typically have a specific delivery schedule. They can be thought of as the online version of a daily or weekly paper, magazine, or journal.
If your company can provide content that is of interest to people, starting your own newsletter is a powerful and inexpensive broadcast marketing tool. The content you can provide may be more appealing that you think, even if it’s overtly commercial. Consider offline catalogs from companies like Nordstrom. Lots of people actually look forward to receiving these strictly commercial catalogs in their mailbox every so often. Email newsletters can address similar consumer needs.
There are numerous options for handling the email management and distribution of an email newsletter. Determining the content to include and the structure for a newsletter is something every company has to figure out for itself. Here are some generally accepted guidelines and tips to keep in mind:
Authored in 2001
by Stephan Aarstol