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The Imperfect World of Quantifying Website Traffic
Online Advertising Lingo
Necessities for Every Company with a Website
Paid Advertising
Leveraging the True Power of the Internet Bootstrap Marketing Online
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A Dated Introduction to Online Marketing* *Note: This is the original version of a whitepaper that was authored in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol. It's a useful primer, but dated - pre-Wikipedia (2001), pre-Google AdWords PPC (2002), way pre-YouTube (2005), you get the picture... Repeat Visitors - The importance of “User sessions” divided by “Unique users” For potential advertisers, a website’s number
of hourly/daily/weekly/monthly user sessions really only conveys useful
information when examined in conjunction with the number of unique users
during the same time period. A site that has 500 unique users and 15,000
user sessions during a given month (the average user comes to the site
30 times per month) is a far different advertising opportunity than another
site that also has 500 unique users, but records only 700 user sessions
per month (the average user comes to the site 1.4 times per month). User
sessions are a critical component in determining a sites ability to deliver
frequency for an advertiser’s message. Authored in 2001
by Stephan Aarstol |
