The Imperfect World of Quantifying Website Traffic
Online Advertising Lingo
Necessities for Every Company with a Website
Leveraging the True Power of the Internet
Bootstrap Marketing Online
A Dated Introduction to Online Marketing*
*Note: This is the original version of a whitepaper that was authored in 2001 by iCondotta's founder and principal consultant, Stephan Aarstol. It's a useful primer, but dated - pre-Wikipedia (2001), pre-Google AdWords PPC (2002), way pre-YouTube (2005), you get the picture...
Hits - Why “Hits” are worthless to everyone but the technical people.
In lay terms, a Hit occurs when a web user requests
a file, not a web page, but a single file. Most web pages are comprised
of several files, perhaps one file for one
Authored in 2001
by Stephan Aarstol